jack aluminium
What we did
Achieving 60% sales growth in a year
Commercial aluminium window and door systems company Jack Aluminium was breaking into a market dominated by big players when Sales Director Jeff Pearson approached us.
With a low budget we focused the strategy on Jack Aluminium’s new thermally enhanced door as it offered the greatest opportunity. We called it Jack Door to give it a memorable identity.
We created a PR campaign to specific trade and architectural publications raising awareness about the growing demand for thermally efficient commercial doors and explained how Jack Aluminium could solve the problems facing manufacturers and contractors.
We liaised with customers for great project photos and wrote articles and blogs featuring interesting jobs. Online marketing through search engine optimisation and generated direct enquiries from fabricators, contractors and architects.
The results
- 60% sales growth in 12 months.
- 50 articles published in the trade press.
- Six projects featured on the Council for Aluminium Building (CAB) website.
- Email marketing average open rate of 34% and average 14% click through rate.
What our customers say
People have heard of us and that helps us enormously. You can see how successful it’s been from just our performance. It’s grown dramatically. I put a large part of that down to the good offices of Balls2 Marketing.