aïr: a private view
What we did
Transforming the product launch into high art
The excitement and publicity we created around the aïr encouraged customers to invest in the brand and generated enquiries from target prospects.
We were excited about revealing aïr to the glazing press. Anticipation for this most amazing folding and sliding door was high following our high profile six month campaign that got the whole industry asking “who is aïr?”
After revealing aïr at the premier G Awards, the press event needed a completely different approach.
Exclusive and special, the product launch was designed to feel more like a private viewing in an art gallery. We worked with the aïr team to create the event.
We commissioned a high octane free running video and guests enjoyed aïr cocktails & canapés. Invitations were sent to the press and a few select customers and prospects.
The results
- aïr set up 10 large accredited retailers in year 1.
- Achieved 1 million trade sales in first 9 months.
- Quickly became established as a leading brand of folding and sliding doors.
- aïr is showcased by customers at major consumer home improvement expos including The Ideal Home Show and Homebuilding and Renovation Show.
aïr Cocktail Video
aïr Interviews
aïr Trade Launch Coverage